Appy Zebra is leading a revolution in internet commerce to make all online buying and selling cheaper, safer and faster. 

Cheaper, safer and faster are compelling strengths for any startup. It might seem a bold statement as internet commerce is a massive market with several major players who should have done everything possible to optimise the experience for users and to protect themselves from competitors. Well, it seems not. They are operating on legacy processes using out of date technology and are unable or unwilling to adapt.

Cheaper
Transactions on our marketplace cost sellers just 6%, as opposed 15% up to 40% on other major marketplaces

Safer
All buyers can be protected by automated escrow for a minimal 10p per transaction.

Faster
Sellers can put up deals almost immediately, which is a great advantage if you have something that needs to be sold urgently, such as a hotel room.

OK so how is Appy Zebra doing this?
We are using progressive IT, AI, optimised business processes, the Solana Blockchain and advanced social media marketing.

The platform is relatively cheap to run as operating costs are low, we have none of the costs associated with managing inventory (i.e. no capital tied up in stock, no warehouses, no transport) and low head office overheads.

Automated escrow means that money will not be taken until buyers confirm receipt of their purchase. MSafe will increase buyer satisfaction and reduce disputes.

Advanced affiliate marketing will raise the profile of the platform at minimal cost. Our innovative affiliate program will grow sales by recruiting buyers to act as sellers on behalf of product owners. The viral strength of this program will increase sales exponentially at minimal cost.

There are over 45 billion UK-based transactions on the internet every year and there is an urgent need for a cheaper, faster, more secure on-line payment process.

Online marketplaces……

MSafe will be the first transaction process that gives both parties the security of the escrow process and the low cost of the simple trust-based purchase.

At the most basic level, when an agreement to transact is made, MSafe will verify that the purchaser has sufficient funds available. The funds will be reserved, and the vendor will be notified. The vendor will then click to indicate that the goods have been shipped. The buyer will click to indicate receipt, and the funds will be released.

Regardless of the size of the transaction, vendors using MSafe will always be guaranteed that the appropriate value of purchaser’s funds are available and reserved. Equally, buyers will be guaranteed that their funds are held and secure until they confirm satisfactory receipt of their purchase.

MSafe will offer multiple levels of approval depending on the size and complexity of the transaction. Users will be able to choose the version of MSafe that is most appropriate for their specific transaction. Additional levels of approval will be available for more sophisticated transactions, and naturally the MSafe fee will reflect this.

A record of every transaction will be kept on the Blockchain. This will reduce the number of disputes and simplify any dispute resolution.

Deposits will not be required on MSafe, regardless of the size of the transaction. This will save time and expense.

Third party oversight will not be required on MSafe, regardless of the size of the transaction. This will save time and money.

We believe that optimum realisation for investors in the initial SEIS fundraising round will be available in between 3 and 4 years. An IPO (stock market flotation) is entirely possible but Management believe that it is more likely that a partial or total trade sale will take place. There are a number of potential suitors ranging from the voucher offerors such as Groupon or Wowcher to giant retailers such as Amazon or eBay. Mega multinational businesses such as Google are looking at various ways to enter and be successful in the retail market, while other large UK operators such as Yell are looking to utilise their sales force and market presence with a different offering. 

Any suitor with ethical and environmental interests could also be interested as What’sInStore empowers both buyers and sellers without encroaching on environmental or ethical lobbies.